The Vernor's Story: From Gnomes to Now
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The Vernor's Story: From Gnomes to Now

by Lawrence L. Rouch

Business History
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Follows the history of Vernor's ginger ale, highlighting its growth and adaptation from early days to today.

ISBN-13 9780472066971 ASIN 0472066978 Views 23 Publisher UNIVERSITY OF MICHIGAN REGIONAL Year 2003 Edition Illustrated Format Paperback Product Group Book Pages 136 Created March 08, 2026 Updated September 29, 2026
About This Book

The Vernor's Story traces the development of a well-known American soft drink brand.

It explores the company's journey through changing markets and consumer tastes.

The narrative covers key milestones and adaptations over time.

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