Public Relations For Dummies (For Dummies Series)
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Public Relations For Dummies (For Dummies Series)

by Eric Yaverbaum

Business
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Public Relations For Dummies offers an accessible starting point for understanding public relations. Written by Eric Yaverbaum and presented in the familiar For Dummies format, it is suited to readers looking for clear, introductory guidance on this broad area of business communication.

About This Book

Public Relations For Dummies introduces the subject of public relations in an accessible format.

The book is part of the For Dummies series and is written by Eric Yaverbaum.

It is intended for readers seeking a straightforward starting point for learning about public relations.

With its focused subject and approachable presentation, the book provides general orientation to the field.

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I will be using this book for: