The Marketing Plan
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The Marketing Plan

by William A. A. Cohen

Business
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A practical resource for building effective marketing plans and business strategies.

ISBN-13 9780471755296 ASIN 047175529X Views 20 Publisher Wiley Year 2005 Edition 5 Format Paperback Product Group Book Pages 368 Adult No Created February 09, 2026 Updated August 25, 2026
About This Book

The Marketing Plan provides foundational guidance on developing structured marketing strategies.

It covers essential components needed to build a comprehensive marketing approach.

The book is presented as a used copy in good condition.

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I will be using this book for: