Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
by David Dranove, Sonia Marciano
An accessible introduction to strategic management concepts and frameworks, designed to help practitioners analyze competitive environments and make informed business decisions.
About This Book
Kellogg on Strategy presents core strategic management principles drawn from academic research and real-world application.
The book introduces readers to essential frameworks used by executives and consultants to analyze competitive environments.
Authors David Dranove and Sonia Marciano distill complex strategy topics into accessible explanations suitable for practitioners.
Readers gain familiarity with analytical tools that support decision-making in dynamic business settings.
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