Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
by Philip Kotler, Nancy R. Lee
Philip Kotler and Nancy R. Lee explore corporate social responsibility as a way for companies to support social causes while advancing their own organizational interests. This business-focused title considers how corporate action can seek meaningful benefits for both the company and the wider causes it chooses to support.
About This Book
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause examines the relationship between business practices and social impact.
Written by Philip Kotler and Nancy R. Lee, the book focuses on ways companies can connect their organizational interests with support for social causes.
It offers a business-oriented perspective on corporate social responsibility and the pursuit of beneficial outcomes for both companies and the causes they support.
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