Advertising by Design: Creating Visual Communications with Graphic Impact
by Robin Landa
Advertising by Design examines how visual communication can create stronger advertising messages. Robin Landa focuses on the relationship between design and visual impact, making this a useful resource for students and practitioners interested in advertising, graphic design, and the creation of compelling visual work.
About This Book
Advertising by Design explores the role of design in creating effective visual communications for advertising.
Robin Landa presents the subject through the perspective of visual impact, helping readers consider how design shapes advertising messages.
The book is suited to readers studying advertising, graphic design, or visual communication.
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