Developing Products in Half the Time: New Rules, New Tools
by Donald G. Reinertsen, Preston G. Smith
Donald G. Reinertsen and Preston G. Smith explore how new rules and tools can help organizations develop products in half the time. This practical business resource focuses on improving the product development process for professionals seeking greater speed, efficiency, and effectiveness.
About This Book
Developing Products in Half the Time presents an approach to shortening product development cycles.
Donald G. Reinertsen and Preston G. Smith focus on the rules and tools associated with faster development.
The book is suited to professionals involved in creating, managing, or improving products.
Its central emphasis is reducing development time through practical methods and disciplined decision-making.
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