Research Methods for Business: A Skill Building Approach (4th Edition)
by Uma Sekaran
A clear, skill-focused introduction to business research methods for students and professionals seeking practical guidance.
About This Book
Research Methods for Business: A Skill Building Approach provides a structured introduction to conducting research in business settings.
The text emphasizes practical skills for designing studies, collecting data, and analyzing results.
Readers learn core concepts through clear explanations and applied examples relevant to business contexts.
The book supports learners in developing the competencies needed to carry out effective research projects.
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