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Developing Business Strategies

by David A. Aaker

Business

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A foundational guide to strategic business planning and competitive positioning for organizations.

ISBN-13 9780471064114 ASIN 0471064114 Views 76 Publisher Wiley Year 2001 Edition 6 Format Hardcover Product Group Book Pages 352 Adult No Created March 04, 2026 Updated September 14, 2026

About This Book

Developing Business Strategies provides a structured approach to creating and implementing business strategies.

The book covers key concepts in strategic analysis and decision-making for organizations.

It serves as a resource for understanding competitive dynamics and market positioning.

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I will be using this book for:

Developing Business Strategies

About This Book

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I will be using this book for: