Consumer Behaviour 2e

by Evans

Business Education

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An introductory textbook exploring consumer decision-making processes, theories, and marketing applications for students and professionals.

ISBN-13 9780470994658 ASIN 0470994657 Views 120 Publisher John Wiley & Sons Year 2009 Edition 2nd ed. Format Paperback Product Group Book Pages 578 Adult No Created March 11, 2026 Updated September 23, 2026

About This Book

Consumer Behaviour 2e provides an accessible overview of how consumers make decisions.

The text covers key theories and models used in marketing and consumer research.

Designed for students, it presents concepts in a clear and structured manner.

The second edition includes updated examples and expanded discussion of contemporary issues.

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Consumer Behaviour 2e

About This Book

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