The Quest for Alpha: The Holy Grail of Investing (Bloomberg)
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The Quest for Alpha: The Holy Grail of Investing (Bloomberg)

by Larry E. Swedroe

Business Investing
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Explores the pursuit of alpha and the evidence surrounding active versus passive investing strategies for building effective portfolios.

About This Book

The Quest for Alpha examines the challenges investors face when seeking returns that consistently outperform the market.

It discusses evidence-based approaches to portfolio construction and the role of risk in achieving investment goals.

The book provides context on how markets function and what factors influence long-term results.

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I will be using this book for: