Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era
Open Services Innovation explores how organizations can rethink business strategy around services, adaptation, and value creation. Henry Chesbrough offers a business-focused perspective for leaders, managers, and students interested in growing and competing effectively in a changing economic environment.
About This Book
Open Services Innovation examines how businesses can rethink their approach to growth and competition.
The book focuses on services innovation as a framework for creating value and responding to changing market conditions.
Henry Chesbrough presents ideas for organizations seeking to adapt their business strategies in a new era.
It is suited to readers interested in business management, innovation, and competitive strategy.
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