Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur
Business Model Generation is a handbook for visionaries, game changers, and challengers interested in business models. Alexander Osterwalder and Yves Pigneur provide a focused resource for understanding, examining, and shaping the models that guide organizations and entrepreneurial initiatives.
About This Book
Business Model Generation is a handbook focused on business models and the people who create, assess, and transform them.
Written by Alexander Osterwalder and Yves Pigneur, it is aimed at visionaries, game changers, and challengers.
The book presents a business-oriented resource for readers interested in developing and examining how organizations create and manage value.
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