The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
by Nick Smith, Robert Wollan, Catherine Zhou
The Social Media Management Handbook provides an introduction to the essential principles of managing social media for business. Written by Nick Smith, Robert Wollan, and Catherine Zhou, it is a practical resource for readers looking to understand how social media can support organizational goals and activities.
About This Book
The Social Media Management Handbook introduces the key ideas involved in using social media in a business context.
It offers a broad resource for understanding social media management and its role in business activity.
The book is designed for readers seeking guidance on the essential considerations involved in making social media work for their organization.
Written by Nick Smith, Robert Wollan, and Catherine Zhou, it provides an accessible starting point for exploring business-focused social media.
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