Introduction to Behavioral Economics
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Introduction to Behavioral Economics

by David R. Just

Business Education Psychology Economics
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Introduction to Behavioral Economics offers a clear starting point for understanding the field and its focus on human behavior. David R. Just introduces readers to the relationship between economic ideas and behavioral perspectives, making this a useful choice for students and anyone seeking an accessible foundation in behavioral economics.

About This Book

Introduction to Behavioral Economics presents the field of behavioral economics for readers seeking a foundation in its central ideas.

The book examines the relationship between economic thinking and human behavior.

It offers an educational starting point for understanding how behavioral perspectives inform the study of economics.

Written by David R. Just, this title is suited to readers exploring behavioral economics for the first time.

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I will be using this book for: