Advanced Web Metrics with Google Analytics, 2nd Edition
Advanced Web Metrics with Google Analytics, 2nd Edition offers a focused introduction to advanced website measurement using Google Analytics. Written by Brian Clifton, it is suited to marketers, analysts, website owners, and business readers seeking a stronger understanding of online data and performance metrics.
About This Book
Advanced Web Metrics with Google Analytics, 2nd Edition focuses on measuring and interpreting website data with Google Analytics.
Brian Clifton presents the subject for readers who want to move beyond basic web statistics and explore more advanced measurement concepts.
The book is relevant to marketers, analysts, website owners, and business professionals working with online performance data.
As a second edition, it provides an updated reference for understanding web metrics and applying analytics tools in a practical setting.
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