When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators)
by Jeff Ansell
An insider's guide to handling media interactions, When the Headline Is You equips business professionals with practical strategies for navigating press coverage. From preparing responses to building relationships with journalists, this book from the International Association of Business Communicators series helps safeguard reputations and communicate effectively in high-stakes situations.
About This Book
When the Headline Is You offers an insider's perspective on managing media relations, drawing from real-world experience in business communication.
The guide provides essential tools for individuals and organizations facing public scrutiny, emphasizing proactive approaches to media encounters.
Authored by Jeff Ansell, it is part of the J-B International Association of Business Communicators series, tailored for professionals in dynamic environments.
Readers gain insights into crafting messages, responding to inquiries, and leveraging media opportunities without common pitfalls.
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