ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
by Anthony F. Smith, Keith Hollihan
This book traces ESPN's journey from startup to sports media leader, highlighting the strategies and culture behind its powerful brand.
About This Book
ESPN The Company explores the founding and growth of the sports media network known for its intense brand loyalty.
The book examines the leadership decisions and corporate culture that helped ESPN dominate sports broadcasting.
Readers gain insight into how a single cable channel became a global sports and entertainment powerhouse.
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