International Business
by Michael Czinkota, Michael H. Moffett, Iikka A. Ronkainen
International Business provides a foundation for understanding business in a global setting. Written by Michael Czinkota, Michael H. Moffett, and Iikka A. Ronkainen, this textbook introduces readers to the field and its importance within business education and practice.
About This Book
International Business offers an introduction to the study and practice of business across national borders.
The book examines international business as an area of business education, with attention to the global context in which organizations operate.
Written by Michael Czinkota, Michael H. Moffett, and Iikka A. Ronkainen, it is designed for readers seeking a structured foundation in the subject.
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