The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series)
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The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series)

by Thornton May

Business analytics
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In The New Know, Thornton May reveals how analytics empowers innovation in business. Part of the Wiley and SAS Business Series, the book explores data's role in strategic decision-making, helping organizations thrive in a competitive world by fostering creativity and adaptability through informed insights.

About This Book

The New Know delves into the transformative role of analytics in powering innovation within modern organizations. As part of the Wiley and SAS Business Series, it provides insights into leveraging data for competitive advantage.

Thornton May, a seasoned expert, examines how businesses can harness analytical tools to navigate complexity and foster creativity. The book emphasizes practical approaches to integrating analytics into core strategies.

Readers gain an understanding of the evolving business environment where data-driven insights are essential for growth and adaptability. It highlights the intersection of technology and innovation in driving organizational change.

This work serves as a guide for professionals seeking to build a culture of informed decision-making through analytics.

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I will be using this book for: