Designing Brand Identity: An Essential Guide for the Whole Branding Team
Alina Wheeler’s Designing Brand Identity is an essential guide for the whole branding team. Bringing together the disciplines of branding, marketing, and design, it offers a practical resource for understanding and developing brand identity as a collaborative business activity.
About This Book
Designing Brand Identity is an essential guide to the process of creating and developing a brand identity.
Written by Alina Wheeler, the book is intended for the whole branding team rather than a single specialist.
It connects branding, marketing, and design in a practical resource for teams working on brand identity.
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