Unleashing Innovation: How Whirlpool Transformed an Industry
by Nancy Tennant Snyder, Deborah L. Duarte
Unleashing Innovation explores how Whirlpool transformed an industry by making innovation central to its business approach. Nancy Tennant Snyder and Deborah L. Duarte present a focused examination of organizational change, creative strategy, and the challenges of reshaping an established company.
About This Book
Unleashing Innovation examines how Whirlpool transformed its industry through a sustained focus on innovation.
The book centers on the relationship between organizational change, creative thinking, and business performance.
It offers readers an industry-focused perspective on the challenges and opportunities involved in making innovation part of an established company.
Business professionals, managers, and students interested in innovation and transformation will find a relevant case-based subject.
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