Dalrymple's Sales Management: Concepts and Cases
by William L. Cron, Thomas E. Decarlo
Dalrymple's Sales Management: Concepts and Cases offers a structured introduction to sales management through essential concepts and practical cases. William L. Cron and Thomas E. Decarlo provide a foundation for understanding sales leadership, management responsibilities, and the application of ideas to sales-related situations.
About This Book
Dalrymple's Sales Management: Concepts and Cases presents sales management through a combination of core concepts and case-based material.
The book focuses on the principles and practices involved in managing sales activities and organizations.
Its format supports structured study, discussion, and application of sales management ideas.
Written by William L. Cron and Thomas E. Decarlo, it is suited to readers exploring sales management in an academic or professional context.
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