Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series)
Fundraising Analytics: Using Data to Guide Strategy presents a data-focused approach to fundraising and development. Joshua M. Birkholz examines how analytics can support strategy, strengthen decision-making, and help professionals bring greater clarity and discipline to their fundraising efforts.
About This Book
Fundraising Analytics: Using Data to Guide Strategy explores the role of data in modern fundraising and development work.
Written by Joshua M. Birkholz, this book focuses on using analytics to support strategic thinking and more informed decisions.
Part of The AFP/Wiley Fund Development Series, it offers a business-oriented perspective on connecting fundraising strategy with data.
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