Balanced Scorecard Strategy For Dummies
by Peter Economy, Chuck Hannabarger, Frederick Buchman
Balanced Scorecard Strategy For Dummies offers an accessible introduction to using the balanced scorecard for strategic planning and performance measurement. It explains how organizations can connect goals, priorities, and indicators in a practical framework for improving clarity, tracking progress, and supporting better business decisions.
About This Book
Balanced Scorecard Strategy For Dummies introduces the balanced scorecard as a framework for connecting business strategy with measurable performance.
The book is written for readers seeking a practical, accessible understanding of strategic planning and organizational measurement.
It focuses on using objectives and indicators to clarify priorities, monitor progress, and support more consistent decision-making.
With its straightforward approach, the book is suited to business professionals, managers, and students exploring strategy and performance management.
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