Hospitality Strategic Management: Concepts and Cases
by Cathy A. Enz
Hospitality Strategic Management: Concepts and Cases offers an accessible look at strategic management in the hospitality industry. Cathy A. Enz combines essential concepts with case-based material, making the book a useful resource for students and readers seeking to understand business strategy and management in hospitality.
About This Book
Hospitality Strategic Management: Concepts and Cases introduces strategic management within the hospitality industry.
Written by Cathy A. Enz, the book brings together core concepts and case-based material.
Its focus makes it suitable for readers studying hospitality, business strategy, or management.
The combination of concepts and cases supports an applied approach to understanding strategic management in hospitality settings.
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