Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series)
by Tom Ahern, Simone P. Joyaux
Keep Your Donors is a focused resource on donor communications, retention, and relationship building. Written by Tom Ahern and Simone P. Joyaux, this guide is intended for nonprofit and fund development professionals who want to strengthen donor engagement and support more lasting connections.
About This Book
Keep Your Donors focuses on the role of communication in developing stronger relationships with donors.
Tom Ahern and Simone P. Joyaux present a guide for nonprofit and fund development professionals seeking to improve donor retention and engagement.
The book connects effective communications with the broader work of building lasting donor relationships.
Part of The AFP/Wiley Fund Development Series, it addresses a central concern in nonprofit fundraising: keeping donors connected and involved.
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