Innovation and Entrepreneurship
by John Bessant, Joe Tidd
Innovation and Entrepreneurship offers an accessible foundation in two defining areas of modern business. John Bessant and Joe Tidd present key concepts and practical perspectives for students, aspiring entrepreneurs, and professionals seeking to understand how innovation is shaped, managed, and translated into entrepreneurial activity.
About This Book
Innovation and Entrepreneurship introduces two closely related areas of business practice and study.
John Bessant and Joe Tidd examine innovation and entrepreneurship in a structured, accessible way for readers seeking a foundation in these subjects.
The book connects concepts with practical application, helping readers consider how new ideas are developed, organized, and pursued.
It is suited to students, aspiring entrepreneurs, and business readers interested in understanding innovation within ventures and organizations.
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