Fables Of Abundance: A Cultural History Of Advertising In America
A cultural history of advertising in America, tracing its evolution and influence on society and consumer values.
About This Book
Fables Of Abundance examines the development of advertising within American culture.
The book considers how advertising has shaped and reflected broader social values.
Jackson Lears presents a historical perspective on the role of commercial imagery.
Readers gain insight into the relationship between consumer culture and national identity.
Reviews
No reviews yet. Be the first to review this book!