How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise
by Chris Taylor
Chris Taylor examines how Star Wars became a multibillion-dollar franchise and a defining force in popular culture. Covering its past, present, and future, this book offers a broad account of the brand’s development, influence, and enduring commercial significance.
About This Book
How Star Wars Conquered the Universe examines the Star Wars franchise as a major cultural and commercial phenomenon.
The book considers the franchise’s past, present, and future, as reflected in its subtitle.
It focuses on the development and continuing significance of a multibillion-dollar entertainment brand.
Written by Chris Taylor, this title offers a broad look at the reach and evolution of Star Wars.
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