Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition
by Stuart Ewen
Stuart Ewen examines advertising’s role in the development of consumer culture, connecting commercial persuasion with wider social change. This 25th anniversary edition offers a thoughtful work of cultural criticism for readers seeking historical and sociological perspectives on consumption, business, and the influence of advertising.
About This Book
Captains of Consciousness explores the relationship between advertising and consumer culture.
Stuart Ewen examines advertising as a social force and considers how it has influenced patterns of consumption and broader cultural life.
This 25th anniversary edition presents a significant work of cultural and social criticism for readers interested in advertising, business, history, and society.
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