A Cognitive Psychology of Mass Communication
by Richard Jackson Harris, Fred W. Sanborn
This book applies cognitive psychology to explain how audiences perceive, process, and respond to mass media messages across various formats.
About This Book
A Cognitive Psychology of Mass Communication examines the mental processes involved in receiving and interpreting media content.
The book applies established theories from cognitive psychology to explain how audiences understand, remember, and are influenced by mass communication.
Readers gain insight into perception, attention, memory, and comprehension as they relate to television, news, advertising, and other media forms.
Authored by Richard Jackson Harris and Fred W. Sanborn, the text integrates research findings to bridge psychological science and media studies.
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