The Media Economy (Media Management and Economics Series)
The Media Economy introduces the economic and management perspectives needed to understand media industries. Written by Alan B. Albarran, this volume in the Media Management and Economics Series provides a focused foundation for readers exploring how media connects with business, organizations, and economic analysis.
About This Book
The Media Economy examines the relationship between media and economics, with attention to the management dimensions of media industries.
As part of the Media Management and Economics Series, the book presents a focused foundation for studying media as an economic and organizational field.
Written by Alan B. Albarran, it is suited to readers seeking a broad introduction to media management and economics.
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