Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
Kristin J. Lieb explores the connections between gender, branding, and the modern music industry. Focusing on the social construction of female popular music stars, this book provides a focused examination of popular music, representation, identity, and the industry practices that shape public images.
About This Book
This book examines the relationship between gender and branding in the modern music industry.
Its focus is the social construction of female popular music stars.
The work connects popular music with broader questions about representation, identity, and industry practices.
It offers a focused perspective for readers interested in gender studies, music, branding, and media.
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