International Management: Strategic Opportunities and Cultural Challenges
by Paul Sweeney, Dean Mcfarlin, Paul D. Sweeney, Dean B. Mcfarlin
International Management: Strategic Opportunities and Cultural Challenges offers a focused introduction to managing across borders. Centered on strategic opportunities and cultural challenges, it provides a framework for considering how international contexts shape management, organizations, and business decisions.
About This Book
International Management: Strategic Opportunities and Cultural Challenges examines management in an international context.
The book focuses on strategic opportunities associated with operating across national and cultural boundaries.
It also addresses the cultural challenges that can influence management and organizational decision-making worldwide.
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