Multinationals and Cross-Cultural Management (Routledge International Business in Asia)
Multinationals and Cross-Cultural Management explores how multinational enterprises navigate cultural differences and international operations. With its focus on international business in Asia, the book provides a foundation for understanding cross-cultural management issues and is suitable for students and readers interested in global organizations.
About This Book
Multinationals and Cross-Cultural Management examines the relationship between multinational enterprises and cultural differences in the workplace.
The book focuses on management issues that arise when organizations operate across national and cultural boundaries.
Situated within the Routledge International Business in Asia series, it offers a business-focused perspective on cross-cultural management.
It is suited to readers studying international business, multinational companies, and management across cultures.
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