Ratings Analysis (Routledge Communication Series)
by Lawrence Lichty, James Webster, Patricia F. Phalen, Lawrence W. Lichty, Patricia Phalen
Ratings Analysis provides a focused resource on the study and interpretation of ratings within communication and media studies. As part of the Routledge Communication Series, it offers students, researchers, and readers an accessible reference for exploring this specialized subject.
About This Book
Ratings Analysis presents a focused treatment of ratings in the context of communication and media studies.
The book is suited to readers seeking a dedicated reference on ratings analysis and its role in understanding media-related information.
Authored by Lawrence Lichty, James Webster, Patricia F. Phalen, Lawrence W. Lichty, and Patricia Phalen, it is part of the Routledge Communication Series.
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