Cases in Public Relations Management
Cases in Public Relations Management examines public relations through a collection of cases. With an emphasis on management and applied situations, it offers a focused resource for readers studying communication, public relations, or business and seeking a practical context for exploring the field.
About This Book
Cases in Public Relations Management focuses on the management of public relations.
The book uses cases as its central format, placing attention on applied situations rather than theory alone.
It may support readers studying public relations, communication, or management.
The title is suited to classroom discussion, independent study, and consideration of practical management issues.
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