Strategic Public Relations Management (Routledge Communication)
by Erica Weintraub Austin, Bruce E Pinkleton
Strategic Public Relations Management offers a focused introduction to the principles and practice of public relations as strategic communication. Written for students and professionals, it explores how public relations management can support organizational planning, communication, and engagement with audiences.
About This Book
Strategic Public Relations Management presents public relations as a structured area of professional communication.
The book focuses on strategic management and the role of communication in organizational practice.
It is intended for readers seeking a broad understanding of public relations planning, decision-making, and audience engagement.
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