Strategic Public Relations Management (Routledge Communication)
by Erica Weintraub Austin, Bruce E Pinkleton
A guide to strategic public relations management offering frameworks, research methods, and evaluation techniques for communication professionals and students.
About This Book
Strategic Public Relations Management provides essential insights into the planning and execution of effective public relations strategies.
The book covers core principles and frameworks used by communication practitioners in various organizational settings.
Readers will find guidance on research methods, campaign development, and evaluation techniques relevant to public relations.
This resource is designed to support both students and professionals seeking to strengthen their strategic communication skills.
Reviews
No reviews yet. Be the first to review this book!