Managerial Economics: Theory, Applications, and Cases
by W. Bruce Allen, Neil A. Doherty, Keith Weigelt, Edwin Mansfield
This textbook introduces economic theory and analytical tools for managerial decision-making, with applications and case examples for business contexts.
About This Book
Managerial Economics: Theory, Applications, and Cases presents core economic principles relevant to business management.
The text covers theoretical frameworks and demonstrates their practical use in organizational settings.
Readers explore methods for analyzing costs, pricing, market structures, and strategic decisions.
Case studies illustrate real-world applications of economic reasoning in managerial contexts.
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