Republic of Spin: An Inside History of the American Presidency
An inside history of how American presidents have used spin, media strategy, and public relations to shape politics and policy from Roosevelt to Obama.
About This Book
Republic of Spin explores the evolution of political communication in the American presidency.
The book traces how presidents from Theodore Roosevelt to Barack Obama have managed their public image.
It examines the growing influence of media advisers, pollsters, and communications strategists.
The narrative highlights key moments when spin shaped major policy decisions and public perception.
David Greenberg draws on extensive archival research to document these developments.
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