Misbehaving: The Making of Behavioral Economics
Richard H. Thaler traces the making of behavioral economics, a field that brings human behavior into economic analysis. Accessible and thought-provoking, the book explores how observations about decision-making challenged conventional economic assumptions and helped establish a different way to understand economic life.
About This Book
Misbehaving: The Making of Behavioral Economics examines the development of behavioral economics.
Richard H. Thaler presents a field shaped by closer attention to how people actually behave.
The book connects economic ideas with observations about human decision-making.
It offers an accessible introduction to the evolution of a major approach within modern economics.
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