Sway: The Irresistible Pull of Irrational Behavior

by Ori Brafman, Rom Brafman

Business Psychology

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Sway reveals the hidden psychological forces that shape everyday decisions and behaviors.

ISBN-13 9780385530606 ASIN 0385530609 Views 202 Publisher Crown Currency Year 2009 Format Paperback Product Group Book Pages 224 Adult No Created March 09, 2026 Updated September 29, 2026

About This Book

Sway examines the subtle influences that lead people to make irrational choices.

The book draws on research from psychology and behavioral economics.

Readers gain insight into common decision-making patterns.

Concepts are presented through real-world examples and studies.

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