Switch: How to Change Things When Change Is Hard
by Chip Heath, Dan Heath
Why is change so difficult, even when the goal is clear? Switch: How to Change Things When Change Is Hard examines the forces behind behavior and offers a practical framework for navigating transitions in personal, professional, and organizational settings.
About This Book
Switch: How to Change Things When Change Is Hard explores the challenge of making change happen.
Chip Heath and Dan Heath focus on the forces that influence behavior during periods of transition.
The book offers a practical perspective for readers seeking to understand and manage difficult change.
Its subject applies to personal goals, group efforts, and organizational transformation.
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