The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and SaveOur Lives
An exploration of unconscious mental processes and their impact on elections, markets, wars, and everyday decisions.
About This Book
The Hidden Brain examines the influence of unconscious thought on human behavior and societal outcomes.
Shankar Vedantam draws on research to show how hidden mental processes affect choices in politics, economics, and conflict.
The book discusses real-world examples where unconscious bias and automatic thinking play significant roles.
Readers gain insight into the mechanisms behind decisions that often occur without conscious awareness.
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