Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy explores consumer behavior through the central question of what really drives purchasing decisions. Martin Lindstrom considers the gap between stated reasons and underlying influences, presenting a focused business and marketing perspective on how people choose what to buy.
About This Book
Buyology: Truth and Lies About Why We Buy explores the ideas and assumptions surrounding consumer purchasing behavior.
Martin Lindstrom examines what may influence people when they choose products and services.
The book focuses on the relationship between buying decisions, perception, and the stories people tell about why they purchase.
It offers a business-oriented perspective on understanding consumers and the forces that shape the marketplace.
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