Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
Kirk Kazanjian explores what Enterprise’s customer-focused approach can teach businesses about exceeding expectations. Centered on the goal of creating lifetime customers, this book presents a practical perspective on service, customer relationships, and the habits that help organizations make customer satisfaction a lasting priority.
About This Book
Exceeding Customer Expectations examines customer service through the example of Enterprise, identified in the title as America’s number one car rental company.
Written by Kirk Kazanjian, the book focuses on creating lifetime customers and making customer expectations a central business priority.
It offers a business-oriented perspective for readers interested in service, customer relationships, and long-term loyalty.
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