Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith, William G. Flanagan
A practical guide to developing strategies that help businesses differentiate themselves and attract loyal customers through clear competitive advantages.
About This Book
This book focuses on strategies for creating a competitive advantage in business.
It provides guidance on differentiating your offerings to attract and retain customers.
Readers will explore methods for identifying and communicating unique value to their market.
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