How We Compete: What Companies Around the World Are Doing to Make it in Today's Global Economy
An analysis of global business competition, revealing how companies adapt to succeed in today's interconnected economy.
About This Book
This book examines the strategies companies use to succeed in today's interconnected global markets.
It draws on research to show how businesses respond to international competition and economic change.
Readers gain insight into the challenges and opportunities of operating across borders.
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