The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
by Tom Kelley, Jonathan Littman
IDEO, the award-winning design firm behind the Apple mouse, Polaroid's I-Zone camera, Palm V, and countless innovations, unveils its secrets to building a culture of continuous creativity. Through practical lessons, learn how to cultivate processes that drive breakthrough products and services in any organization.
About This Book
IDEO is a renowned design and development firm celebrated for its innovative contributions to products and services worldwide.
The firm has developed groundbreaking items such as the Apple mouse, Polaroid's I-Zone instant camera, and the Palm V, among hundreds of others.
At the heart of IDEO's success is a unique culture and process that promotes ongoing innovation.
This approach enables teams to foster creativity and deliver cutting-edge solutions in design and development.
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